Thursday, September 08, 2011

I ✂: VIPS FOR PIPERLIME - LAUNCHING TODAY!

You adore Rachel Bilson's laid back California girl style?
You covet Olivia Palermo's chic New York City taste?
You wanna know Byrie Bell's fashion secrets?
So log onto Piperline.com immediately!!! The Heart of Dixie actress and The City alum have just joined fashionable forces with the site as its new celeb editors.

You don't know PIPERLIME? In Europe the California-based online retail company is rather unknown, but Piperlime offers a great selection of footwear and handbags for women, men and children, and since fall 2009 also women's clothing. The online boutique inspires customers with a fresh and unique mix of products, brands and price points.  Exclusive contributions from guest editors keep customers in fashion and in the know. Currently Piperlime is expanding its widely successful Guest Editor Program with celebrities Rachel Bilson, Olivia Palermo and Byrdie Bell. The fashion it-girls will join Piperlime Guest Editor, Rachel Zoe (who partnered up with Piperline last year) to kick off the fall season and will deliver style picks and tips to shoppers each season, sharing information through how-to videos and more. Not a new, but a really well-oiled selling concept!

Customers can peep behind-the-scenes videos and nab styling tips straight from the stars, who are no strangers to dispensing wardrobe advice.

On the homepage you can can peep behind-the-scenes videos and nab styling tips straight from the stars, who are no strangers to dispensing wardrobe advice. However, the fashionistas at first tell you who they are on the videos, as  if the Piperline costumers wouldn't know that!

Rachel Bilson on piperline.com

Rachel Bilson is loving items like the GWI trucker jacket by Levi’s ($78), suede “Grafton” ankle boots by Cynthia Vincent ($275), hammered gold stud earrings by Tinley Road ($16) and “Tuxedo Hill Little Nadine” bag by Kate Spade ($395). And I love her Kristi Tie Top by Marc by Marc Jacobs ($278) she is wearing in the pic above. “Everything is about being comfy,” the Hart of Dixie star says of her style. “When are you are getting dressed, you want to make sure you are comfortable.” So we hope Bilson is saving time with her new picks and her routine by making sure her entire outfit is planned out for the next day -- before she hits the pillow!

Olivia Palermo on piperline.com
Former City star Olivia Palermo, for her part, finds herself inspired by a different era. “One of my favorite picks this season is the Rebecca Minkoff ‘Vanity’ crossbody bag,” she says of the $495 purse. “It definitely goes with the ’70s-inspired theme.” Other obsessions include a polka-dot blouse by Collective Concepts ($59), a maxi skirt by Line & Dot ($98) and the “Eva” suede wedge by Rachel Zoe ($395). Palermo recently told Us Weekly to "splurge on key pieces you can grow into as you get older and always complete your look with great accessories."

Byrdie Bell has an aesthetic all her own, too, one she says she developed long ago. "My love of fashion started when I was a child,” she explains in the video. “I think it started with Halloween costumes and just dressing up and make-believe.” Playing off of that, she selects items like the “Bleecker” blazer by Tinley Road ($69), Levi’s cropped boyfriend skinny jeans ($78), a Juicy Couture gemstone cocktail ring ($78) and the Ash “Extreme” ankle boot ($295).

The ladies' first round of Piperlime picks will go live today (September 8) at 6/5c in celebration of Fashion's Night  Out!

26 comments:

  1. Blazers, cropped skinny jeans and ankle boots...I live in them! xoxo

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  2. you're right, hamburg is so nice, i love to be there. oh, no, hamburg was the only store, BUT, since one week there's another store in frankfurt. ;)

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  3. loooove this! awesome post.

    http://pinklemonsorbet.blogspot.com/

    Meena ♥

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  4. Thanks for commentar...
    Nice Blog ((:
    xoxo kimi

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  5. So cool ! I'm definitely going to check it out !!!

    I love Olivia Palermo ... she is so stylish !!

    Great blog ! and thanks for the comment :)

    http://rocknrealprincess.blogspot.com/

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  6. Owow, they've got some heavy hitters up in the mix! Love all the picks, thanks for the tip hun!

    ...and Thanks for visiting my blog, hope to see you back soon!

    xo-Julie
    Peace. Love. LOL!

    Haute Khuuture Blog

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  7. me encanta el post!!!
    ya subi en mi blog la VFNO!
    muakiss

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  8. The panther would win if i could get one!
    Thanks for your comment, why not follow if you like my blog? Yours is great!

    X Zoe X
    http://intrepidinspirations.blogspot.com

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  9. Nice ! :)

    Olga
    http://ladyandolga.blogspot.com

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  10. Great post!

    http://initialed.blogspot.com

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  11. I LOVE piperlime!! It's a great site for fashion updates, shopping, and more!

    -Gelene
    gellinjelly.blogspot.com

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  12. I love Rachel and Olivia's style! && Piperlime is such a cool site! Gorgeous! I'm excited to check it out and am so glad you shared this!

    xx

    Erin @ http://www.trufflesnruffles.com/

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  13. great post!
    wish you a wonderful weekend!
    maren anita

    www.fashion-meets-art.blogspot.com

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  14. Rachel Bilson's outfit is awesome!! =D


    Momo,
    www.letmedream.es

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  15. Olivia rocks! There is some pretty big names in the mix hey?
    Tikkitiboo + Ahka Vintage

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  16. Fabulous!! Rachel looks awesome and brand too! I'm following

    Check my blog and follow me if you like :)

    xx

    Have a nice weekend! :)

    www.sickbytrend.com

    sBt

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  17. wow ! such a great blog ! love it ! love the way you post!

    xoxo

    www.lotustraum.blogspot.com

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  18. the top that Olivia is wearing is amazing love it!! I dont understand though is piperline your shop? Nice blog anyways :)

    ♥♥Style-Roulette♥♥

    xoxo,
    Luísa

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  19. Never heard of this brand before, but
    definely be watching it more :)
    Love Rachel Bilson!
    I don't like Olivia's attitude sometimes but
    she has a great sense of styling!

    xx

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  20. amazing post never new about this site i love olivia just watched her video!!!! and rachels shirt is lovleyyy

    http://le-beautiful-life.blogspot.com/

    xo

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  21. love rachel bilson! great post! :)

    katslovefashion.blogspot.com

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