I ✂: VIPS FOR PIPERLIME - LAUNCHING TODAY!

You adore Rachel Bilson's laid back California girl style?
You covet Olivia Palermo's chic New York City taste?
You wanna know Byrie Bell's fashion secrets?

So log onto Piperline.com immediately!!! The Heart of Dixie actress and The City alum have just joined fashionable forces with the site as its new celeb editors.

You don't know PIPERLIME? In Europe the California-based online retail company is rather unknown, but Piperlime offers a great selection of footwear and handbags for women, men and children, and since fall 2009 also women's clothing. The online boutique inspires customers with a fresh and unique mix of products, brands and price points.  Exclusive contributions from guest editors keep customers in fashion and in the know. Currently Piperlime is expanding its widely successful Guest Editor Program with celebrities Rachel Bilson, Olivia Palermo and Byrdie Bell. The fashion it-girls will join Piperlime Guest Editor, Rachel Zoe (who partnered up with Piperline last year) to kick off the fall season and will deliver style picks and tips to shoppers each season, sharing information through how-to videos and more. Not a new, but a really well-oiled selling concept!

Customers can peep behind-the-scenes videos and nab styling tips straight from the stars, who are no strangers to dispensing wardrobe advice.

On the homepage you can can peep behind-the-scenes videos and nab styling tips straight from the stars, who are no strangers to dispensing wardrobe advice. However, the fashionistas at first tell you who they are on the videos, as  if the Piperline costumers wouldn't know that!

Rachel Bilson on piperline.com

Rachel Bilson is loving items like the GWI trucker jacket by Levi’s ($78), suede “Grafton” ankle boots by Cynthia Vincent ($275), hammered gold stud earrings by Tinley Road ($16) and “Tuxedo Hill Little Nadine” bag by Kate Spade ($395). And I love her Kristi Tie Top by Marc by Marc Jacobs ($278) she is wearing in the pic above. “Everything is about being comfy,” the Hart of Dixie star says of her style. “When are you are getting dressed, you want to make sure you are comfortable.” So we hope Bilson is saving time with her new picks and her routine by making sure her entire outfit is planned out for the next day -- before she hits the pillow!

Olivia Palermo on piperline.com

Former City star Olivia Palermo, for her part, finds herself inspired by a different era. “One of my favorite picks this season is the Rebecca Minkoff ‘Vanity’ crossbody bag,” she says of the $495 purse. “It definitely goes with the ’70s-inspired theme.” Other obsessions include a polka-dot blouse by Collective Concepts ($59), a maxi skirt by Line & Dot ($98) and the “Eva” suede wedge by Rachel Zoe ($395). Palermo recently told Us Weekly to "splurge on key pieces you can grow into as you get older and always complete your look with great accessories."

Byrdie Bell has an aesthetic all her own, too, one she says she developed long ago. "My love of fashion started when I was a child,” she explains in the video. “I think it started with Halloween costumes and just dressing up and make-believe.” Playing off of that, she selects items like the “Bleecker” blazer by Tinley Road ($69), Levi’s cropped boyfriend skinny jeans ($78), a Juicy Couture gemstone cocktail ring ($78) and the Ash “Extreme” ankle boot ($295).

The ladies' first round of Piperlime picks will go live today (September 8) at 6/5c in celebration of Fashion's Night  Out!